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From Highland warrior to wildlife champion, Sam Heughan is proving his roar goes beyond the screen. The Outlander star lit up Instagram after sharing a snap in a striking tiger jumper to back the World Wide Fund for Nature’s Knit for Nature initiative — a campaign dedicated to protecting endangered tigers and their fragile habitats. Fans flooded the comments within minutes, but it was Elizabeth Hurley’s playful “adorable” that sent the internet buzzing. Beneath the cozy knit and charismatic grin lies a serious mission: raising awareness for species fighting for survival in the wild. For Heughan, it’s more than fashion. It’s a statement stitched with purpose. This time, the tiger isn’t on the battlefield. It’s on his sleeve.

Outlander star Sam Heughan models tiger jumper for WWF wildlife conservation campaign

Outlander star Sam Heughan has shared his support for WWF’s Knit for Nature tiger conservation initiative on Instagram, with Elizabeth Hurley among fans calling his tiger jumper post ‘adorable’

Sam Heughan as Jamie Fraser

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Outlander’s Sam Heughan supported by Liz Hurley for ‘incredible’ cause(Image: STARZ)

Outlander heartthrob Sam Heughan has revealed an exciting new project while supporting a vital charitable cause.

The Scottish actor, famous for his role as Highlander Jamie Fraser in the beloved Starz series, posted a charming selfie on Instagram this week. He was wearing a hand-knitted tiger jumper, which Heughan revealed was a gift from the World Wide Fund for Nature (WWF) in support of their Knit for Nature initiative.

Celebrated knitwear designer Ruth Herring has reimagined her iconic patterns from her 1989 publication Knitting Wildlife for the campaign. The WWF is providing these patterns free of charge for anyone wanting to pick up their needles and spotlight endangered species this festive season.

Heughan encourages fans to get involved

Heughan wrote in the caption: “Thank you for the incredible work being done to raise awareness of the challenges tigers face in the wild and for inspiring more people to create something meaningful”, reports the Express.

He went on to encourage supporters to get involved, saying: “If you’d like a jumper like mine, all patterns by designer Ruth Herring @confessions_of_a_yarnaholic are free to download.

“Whether you’re crafting for yourself or someone you love, you can knit for nature this winter.”

Sam Heughan as Jamie Fraser

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The Scottish heartthrob is getting his needles out this Christmas(Image: STARZ)

The actor wrapped up his post by hinting he might join the cause himself, writing: “Might get my knitting needles out this Xmas..”

Fans of the Outlander star quickly took to Instagram to thank him for his heartwarming charitable post.

One follower commented: “Knitters unite! ! What a great fun gift! !”.

Another supporter gushed: “I love all the support you give to wildlife and nature! ! !” adding multiple heart emojis to their message.

Even actress Elizabeth Hurley weighed in, simply writing: “Adorable.”

Caitriona Balfe and Sam Heughan

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The eighth and final season of Outlander is coming next year(Image: STARZ)

Heughan’s fans are counting down the days until his return in the eighth and final season of Outlander, which is scheduled to premiere next March.

He’ll be saying goodbye to the character that has defined his career for more than a decade, alongside co-star Caitriona Balfe, who portrays Jamie’s time-traveling spouse Claire.

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The Scottish actor recently wrapped up a critically acclaimed theatrical run, taking on the title role in Macbeth at The Other Place in Stratford-Upon-Avon in a celebrated production of William Shakespeare’s classic tragedy.

Beyond perfecting his knitting abilities, Heughan is also set to appear in the historical survival drama Everest, sharing the screen with Ewan McGregor, Mark Strong, and Juno Temple.

Outlander season 8 premieres Saturday, 7th March 2026 on MGM+ via Prime Video.

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