Royal Fans Issue Major Complaint After Meghan Markle’s Latest As Ever Brand Promotion
The Duchess of Sussex Meghan Markle has rolled out the inaugural chapter of the holiday collection for her lifestyle brand, As Ever, introducing a festive lineup of luxury gift hampers filled with handcrafted preserves, artisan honeys, candles, and specialty chocolates. While supporters celebrated the new seasonal launch, online critics quickly focused on an unconventional detail in her promotional imagery: the peculiar way she held a utensil in a jar of fruit spread.
Online Backlash Over Promotional Food Styling
Announcing the drop on Instagram, Meghan published two kitchen portraits, including a close-up image showing her hand dipping a spoon into a jar of her signature strawberry spread. Observant users on X seized upon the visual, pointing out that she gripped the utensil pinched awkwardly between her index and middle fingers. The critique spread swiftly, with commentators ridiculing the posture as distracting and unnatural, while others criticized the photography’s heavy shadows or theorized the unusual grip was calculated purely to showcase a ring on her finger.
Reflecting on Childhood Entrepreneurship Amid Market Expansion
Unbothered by the cosmetic complaints, Meghan marked the product launch by posting an introspective video montage reflecting on her entrepreneurial evolution, featuring brief glimpses alongside her five-year-old daughter, Princess Lilibet. The Duchess recalled her earliest business ventures starting at age eight—sewing handmade hair scrunchies on her grandmother’s Singer sewing machine to sell for one dollar, peddling Girl Scout cookies, running lemonade stands, and working retail counter shifts.
Praising her corporate team for translating her creative vision into reality, Meghan celebrated the brand’s rapid growth following her family’s relocation from California to the U.K., even as British consumers continue to note that As Ever inventory remains unavailable for direct domestic purchase within the United Kingdom.