Meghan Markle has sent out a very telling message regarding her lifestyle brand’s sales amid her husband’s drama involving his visit to the UK. The Duchess of Sussex sent a new newsletter to her As Ever customers on Tuesday night, just as her husband, Prince Harry, had completed his first official day back in the UK.

Meghan’s newsletter promoted her raspberry spread and began with a telling remark to her critics. The message read, “some things never stay on the shelf for long,” and then explained how to savour its viral spread in everyday moments that “deserve something a little extra”. It said: “Some things never stay on the shelf for long.

“Our Raspberry Spread has become one of those favourites: reached for at breakfast, tucked into desserts, spooned onto cheese boards, and occasionally enjoyed straight from the jar.

“Keep a jar nearby for slow mornings, impromptu gatherings, and the everyday moments that deserve something a little extra.”

It comes amid scrutiny over the brand’s remaining stock in recent months and Prince Harry’s chaotic return to the UK.

The Duchess was expected to join her husband on the five-day trip, however, it was announced at the eleventh hour that she wouldn’t be travelling with him at least in London, due to security fears.

It is still unclear if she will join him in other parts of the UK later this week.

Meghan launched As Ever in April 2025 and has since released several collections and products.

Her stock includes her now viral flower sprinkles, various jams, wine, biscuit mixes, candles and teas.

While specific sales figures for As Ever have not been officially released, it was reported in January that the website saw 36% growth since October.

But reports in June claimed that data from the first three months of this year showed traffic on the business’s website had dipped.

In January, a glitch on the As Ever website revealed inventory levels exceeding 650,000 units.

Meanwhile, traffic from the US, As Ever’s only marketplace, only reached just under 400,000 visitors, giving a glimpse into what is happening between supply and demand and raising questions about the brand’s success

According to Newsweek, which used data from digital intelligence platform Similarweb, As Ever had 392,114 US visitors from January to May, “some way short of the more than 650,000 inventory items in January”.

source: express