Cindy Crawford’s son Presley Gerber dies at 27 after years of openly discussing addiction and mental health

Presley Gerber, the only son of supermodel Cindy Crawford and businessman Rande Gerber, has died at the age of 27.

Gerber died on Sunday, September 20, at a rehabilitation facility, according to the Los Angeles County Medical Examiner. His cause of death has not been disclosed, and an autopsy was still pending at the time of the reports.

A representative for the family confirmed his death and asked for privacy as they grieve.

“The family is asking for privacy during this very difficult and painful time,” the representative said.

Presley was Crawford and Rande Gerber’s only son and the older brother of model and actress Kaia Gerber.

A young model who followed his mother into fashion

Born in California in 1999, Presley entered the fashion industry as a teenager, following the career path of his mother.

He was signed by IMG Models at 15 and went on to appear on runways and in campaigns for major fashion names, including Moschino, Dolce & Gabbana, Calvin Klein and Celine.

In 2018, he also appeared alongside Cindy Crawford in a Pepsi commercial for the Super Bowl, recreating the look of her famous 1992 Pepsi campaign.

Presley and Kaia occasionally worked in the same fashion world, with the siblings appearing together at industry events and in campaigns.

But away from the spotlight, Presley was dealing with struggles that he would eventually begin discussing publicly.

Presley spoke openly about addiction and mental health

Presley had previously spoken about his mental health and substance-use struggles, including his experiences with treatment.

In 2019, he was arrested in California for driving under the influence and was later sentenced to three years of probation, along with requirements including a DUI programme and community service.

In the years that followed, he became increasingly open about his personal struggles on social media.

He began sharing posts about recovery and mental health, including a series called “Mental Health Mondays.” The project focused on encouraging more honest conversations about difficulties that people often keep private.

His openness became particularly significant because the Gerber-Crawford family had generally maintained a high level of privacy around their personal lives.

In one of his later posts, Presley described confronting issues he had previously been running from and trying to find his way back.

Kaia recently spoke about her brother

Presley’s death comes only weeks after his sister Kaia spoke publicly about his long-running struggle with addiction.

In an August interview with Vogue, Kaia described what the experience had meant for their family and said that it had affected everyone.

She also explained that her parents had historically been very private, while Presley had taken a different approach by speaking openly about what he was going through.

Kaia said she was deeply proud of her brother and viewed his willingness to be vulnerable as something that could help others.

She also reflected on the difficulty of trying to hide serious problems within a family, saying that suppressing them could leave the person struggling with a sense of shame.

Her comments have taken on a much more painful significance following Presley’s death.

His final years were marked by a public attempt to recover

Presley’s social-media posts showed an ongoing effort to address his mental health and addiction.

Rather than keeping his experiences entirely private, he increasingly used his platform to discuss treatment, recovery and the challenges involved in changing long-established habits.

That openness had also made his story different from the carefully controlled public image often associated with celebrity families.

His death at a rehabilitation facility underscores how difficult that struggle had remained, although authorities have not yet disclosed what caused his death.

At this stage, there is no confirmed information linking the circumstances of his death to any specific substance or treatment.

A family asks for privacy

Presley’s death has prompted an outpouring of grief from people who knew him and from others who followed his career and his public discussions about mental health.

His family has not released further details about the circumstances of his death.

Cindy Crawford and Rande Gerber married in 1998 and have two children, Presley and Kaia.

For a family that has spent decades in the public eye, the request for privacy comes at a deeply painful moment — particularly after Presley had spent his final years making a very personal struggle increasingly visible to the world.

Presley was 27.