Kayla Nicole’s Surprise Super Bowl Ad Appearance Sparks Fresh Buzz — And Fans Think It Might Contain a Subtle Nod to Her Past with Travis Kelce and Taylor Swift

Nicole appeared in an ad for Sleeper that aired during the 2026 Super Bowl and also starred the likes of Tiffany Haddish, Ben Simmons and Offset

 Travis Kelce’s Ex Kayla Nicole Seemingly Disses Him and Taylor Swift in Super Bowl 2026 Ad, 4 Years After Breakup
Kayla Nicole in Slepper’s 2026 Super Bowl ad; Taylor Swift and Travis Kelce at the 2024 US Open.Credit : @SleeperHQ/X; Gotham/GC Images

Kayla Nicole appears to be throwing shade at her ex Travis Kelce and his fiancé, Taylor Swift.

On Sunday, Feb. 8, Nicole, 34, appeared in an ad for Sleeper that aired during the 2026 Super Bowl and stars comedian Tiffany Haddish and NBA player Ben Simmons promoting their firm ‘Simmons & Haddish,’ which offers services to help you get “ex-communicated” from your ex after a celebrity breakup.

“Have you or someone you know been injured emotionally in a high-profile relationship? It’s very common,” Haddish, 46, said.

“Are your exes subbing you in commercials?” added Simmons, 28, who appeared to be referencing his ex Kendall Jenner’s Fanatics Super Bowl ad poking fun at her NBA ex-boyfriends and the infamous “Kardashian Kurse” conspiracy theory.

“If so, you might be entitled to retribution,” continued Haddish, to which Simmons interjected, “No, no compensation.”

Other famous faces including, Love Island USA star Ace Greene and Cardi B’s estranged husband, rapper Offset, then also appeared in the ad and gave their thoughts on Simmons & Haddish’s services. “I don’t even know what I’m doing here, I’m great at relationships,” joked Offset.

“Those are definitely the wrong tapes,” said Simmons.

Nicole then said, “Simmons & Haddish promised me that they could put an end to this whole ‘ex-girlfriend’ fiasco quickly,” to which Simmons interjected, “That doesn’t sound right.”

“Rapidly,” added Nicole.

 Travis Kelce’s Ex Kayla Nicole Seemingly Disses Him and Taylor Swift in Super Bowl 2026 Ad, 4 Years After Breakup
Kayla Nicole in the Sleeper 2026 Super Bowl ad.

“That’s not what I said,” interjected Simmons.

“Okay, pronto,” continued Nicole.

“I said swiftly, why is that so hard to remember?” added Simmons, appearing to reference Swift, 36.

Travis Kelce (R) and Kayla Nicole attend Nickelodeon Kids' Choice Sports Awards 2018
Kayla Nicole and Travis Kelce in 2018.Rodin Eckenroth/FilmMagic

Nicole dated Kansas City Chiefs tight end Kelce, 36, for roughly five years, with the Super Bowl ad coming nearly four years after the two split in May 2022. Kelce attended Sunday’s Super Bowl, which the Seattle Seahawks won 29-13, as a spectator.

Kelce played in the Super Bowl for the previous three consecutive years with the Chiefs. He was on hand on Sunday for the presentation of the Walter Payton NFL Man of the Year Award, as a past nominee.

Back in October, Nicole appeared to react to Swift’s latest album, The Life of a Showgirl, after fans started to speculate that the song “Opalite” was a dig at Nicole.

 Travis Kelce’s Ex Kayla Nicole Seemingly Disses Him and Taylor Swift in Super Bowl 2026 Ad, 4 Years After Breakup
Tiffany Haddish and Ben Simmons in the Sleeper commerical.@SleeperHQ/X

On the track — which seems to reference Swift’s previous failed relationships before she started dating Kelce — the pop superstar appears to describe the NFL star’s love life before the two became an item.

“You couldn’t understand it, why you felt alone / You were in it for real, she was in her phone and you were just a pose,” Swift sings. “And don’t we try to love love? We give it all we got / You finally left the table, and what a simple thought / You’re starving ’til you’re not.”

 Taylor Swift celebrates with Travis Kelce #87 of the Kansas City Chiefs after defeating the Buffalo Bills AFC Championship Game.
Taylor Swift celebrates with Travis Kelce #87 of the Kansas City Chiefs after defeating the Buffalo Bills AFC Championship Game in 2025.David Eulitt/Getty

In a post on her Instagram Stories on Oct. 3, the day the album dropped, on-air sports journalist Nicole posted a clip from an episode of America’s Next Top Model, in which contestant Eva Marcille was asked by Tyra Banks, “How do you compare yourself to the other girls out there?” and responded, “I don’t compare myself to other girls … I’m no comparison to anyone else.”

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